Creative Direction, Styling & Execution

Creative direction and styling for Philadelphia Style on behalf of Schulson Collective, a Philadelphia-based hospitality group known for its elevated dining concepts. The piece was created to capture the effortlessly cool energy that defines the experience of dining at their restaurants.

The concept was developed and executed from the ground up, centered around an intimate dinner unfolding unexpectedly on Broad Street. With an intentional vintage sensibility, wardrobe was sourced from thrift shops along South Street, alongside a handmade top created by my great-grandmother in Brazil. The inclusion of heirloom craftsmanship grounded the shoot in nostalgia and authenticity, reinforcing the timeless tone of the imagery.

I directed the visual narrative and worked with my team to stage a full dinner scene in the middle of the city, blending fashion, storytelling, and environment into a single frame.

The result is cinematic and distinctly Philadelphia, balancing spontaneity with refinement.